Straighter hair without the daily heat
MediHair Straight is a professional smoothing and straightening treatment that transforms unruly, frizzy, or stubbornly curly hair into sleek, manageable, salon-smooth strands. It works by coating and infusing the hair with a blend of conditioning oils, proteins, and smoothing agents, which are then sealed in with heat. The result is hair that's straighter, softer, and far easier to manage, with effects that last for weeks rather than washing out overnight.
Think of it as a reset button for your hair. Whether you're tired of fighting frizz every morning or you just want to cut your styling time in half, this is the treatment that does the heavy lifting.
The Actives
A few star ingredients do the real work here:
Coconut Oil & Argan Oil deeply moisturise and nourish, replacing the softness and shine that frizz-prone hair so often lacks.
Hydrolyzed Keratin, Keratin Amino Acids & Silk Amino Acids rebuild and reinforce the hair's natural structure, smoothing the cuticle and strengthening each strand from the inside.
Hydrolyzed Collagen & Hydrolyzed Jojoba Protein add elasticity and resilience, helping hair resist breakage during the straightening process.
Smoothing and conditioning agents seal the cuticle and lock everything in, giving you that
How to use me?
1. Deep cleanse. Wash your hair with MediHair Straight Deep Cleanse Shampoo to open the cuticle and strip away any buildup. This step matters, it lets the treatment penetrate properly.
2. Towel dry. Dry your hair thoroughly with a towel. Do not condition.
3. Section it off. Divide your hair into four sections, then subdivide each one into 2 cm segments for even, thorough coverage.
4. Apply. Starting at the nape of the neck, work the product upward and forward through each segment.
5. Comb through. Gently comb each section so the product coats every strand evenly.
6. Let it work. Leave the treatment in for 20 to 60 minutes.
7. Partial rinse. Don't rinse it all out. Follow the rinsing guide below carefully, some product needs to stay in your hair for the treatment to work.
8. Final rinse. Rinse with lukewarm water.
9. Blow-dry. Dry your hair completely.
10. Straighten. Section the hair again and run a straightening iron (200–230°C) over each strand 5 to 10 times. Go higher on the count if your hair is extremely curly.
11. Aftercare. Wait 24 to 48 hours before washing. When you do, use MediHair Straight Sulphate-Free Aftercare Shampoo & Conditioner to protect your results.
The Rinsing Guide
This is the step people skip, and it's the one that makes or breaks your results. It's vital to leave product in your hair for the treatment to work effectively. How much you rinse out depends on how thick and curly your hair is, the thicker or curlier your hair, the less product you rinse out.
